Newcastle Events in Print
February was a very busy month for me (much like March), spent mostly on seeing a doctor or twenty every single week and on special projects for the City of Newcastle that included improving the website, participating in a very cool focus group for the new transit station & city identity designs, and creating materials to a) bring people to our summer events and b) find sponsors to pay for them.
With the amazing photography of our talented friend, Rick Takagi, I was able to create what is probably the two most important and far-reaching promotional pieces of our event year. One of which I had never done before, and which still indimidates me just a bit by the fact that it will be published in real live magazine this May.
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Announcing Newcastle’s Concerts in the Park Series starting June 25 from 6:30pm-8pm @ Lake Boren Park this is the City’s first 1/3rd page vertical ad for 425 Magazine. I’ve since realized this ad also lends itself extremely well to a 2-sided bookmark that could be distributed during the series. Once I have the band schedule finalized, bookmarks will be my next printed project. We’ll be running 2 more ads in 425 this year, promoting our annual Newcastle Days festival and a new Holiday Event (still TBD). (click image to enlarge) |
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Community Events 2008 Sponsor & Vendor Pack
Newcastle events are 100% free to the public. As a result, we depend heavily on sponsorships from businesses and organizations. The #1 most requested item (besides booth applications for Newcastle Days), this packet outlines all our events, the dates and basic package benefits for each. Last year, sponsorships funded 50% of our total event costs. The challenge this year is to recognize that potential sponsors will be saving their dollars for high return opportunities – and to highlight that considering the impact of experiencial marketing, events are exactly that. |
Sponsor applications don’t open until April 1, but I already have two very interested sponsors. If you know any organization (small or large) that might benefit from sponsoring a Newcastle event, feel free to send them my way.
And if you’re just interested in going to an event, come on down! It’ll be a great time, and if you see me (I’ll be the one running around like maniac), be sure to stop me & say hi!
Related Links
City of Newcastle Special Events
© 2008, jules.maas. All rights reserved.
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Oh My Gosh – I love that cropping on the 1/3 top ad image. It’s totally fab.